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Paid Advertising vs Search Engine Optimization

Last week we were speaking with a local business owner as he decided on his marketing budget. His local business is new in this area and he asked me where he should allocate more of his resources, “Digital Paid Advertising or Search Engine Optimization”? This is a...

New Small Business Marketing Essentials

New local businesses open daily. Actually 1,643 new businesses open each and every day and over 600,000 each and every year. New business owners are driven by passion to accomplish their dreams. They are driven by a need to succeed. This drive is what keeps most small...

Can a Local Business Take Control of their Marketing? – Conversions/Websites

We are continuing with our “Can a Local Business Take Control of their Marketing” series and moving onto the next phase of the Customer Journey: Conversion. This phase of the Customer Journey is the one that most business owners pay attention to exclusively. While...

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More of Our Recent Articles

Understanding Your Clients

Understanding Your Clients

There is a lot of money that gets invested into marketing each and every year. Unfortunately, all this money being spent on marketing isn’t always effective. This is especially true for local and small businesses. It is not for the lack of trying, but more a lack of...

Why Does Content Marketing Work?

Why Does Content Marketing Work?

Content marketing has been branded as THE thing to do if you are a business. It is the next phase in the evolution of marketing and it is a new discovery that has revolutionized the entire marketing industry. If you check Hubspot, Marketo, InfusionSoft, Act-On and...

Do Marketing Funnels Work for Small or Local Businesses?

Do Marketing Funnels Work for Small or Local Businesses?

If you have looked into anything related to marketing in the last few years, then I am sure you have run across the term “marketing funnel”. Marketing funnels have been made to look extremely complicated; arrows going a million different directions, accompanied by...

Has the Advent of the Internet Destroyed  the Subject of Marketing

Has the Advent of the Internet Destroyed the Subject of Marketing

I think most people will look at the title of this article and scratch their head. So, let me clarify my statement. In general, digital marketing is a very lucrative industry. Close to 120 billion was spent in 2020. So how could the internet have possibly destroyed...

How Can a Marketing Company Help You?

How Can a Marketing Company Help You?

Local and Small businesses need marketing more than medium and large businesses, even if they don’t even know it. So what can a marketing company actually do for a local or small business?This will by no means be everything a marketing company can do for you, but they...

Why Marketing has a Bad Reputation with Local and Small Businesses

Why Marketing has a Bad Reputation with Local and Small Businesses

Small to Medium sized businesses account for 48% of the United States economy. They are the literal lifeblood of our country. These businesses are constantly targeted by marketing companies of all shapes and sizes. Every marketing company is looking for their share of...

Website – The Need for Speed

Website – The Need for Speed

Have you ever visited a website that was extremely slow? What impression did this leave on you? Did you even stay on the website to find out the information that you wanted? I’m sure you have been told that your website needs to be fast for search engine optimization....

Does Your Website Need an SSL Certificate?

Does Your Website Need an SSL Certificate?

We can not even begin to tell you how many websites we see on a weekly or monthly basis that don’t have an SSL certificate. It’s a lot. I’m pretty sure that if I asked the average business owner, they would have no clue what an SSL certificate is, but they should. So...

Digital Customer Service for Small Businesses

Digital Customer Service for Small Businesses

In 2020 small businesses revolve around customer service. Small businesses do not have the luxury of giving bad customer service. If one of their clients or customers gets bad service it can ruin their business, especially if that customer leaves a review online....