What is Content Marketing and Why is it a Successful Strategy

If a small business doesn't have millions to spend on marketing, how do they compete against large companies who do? I had a meeting with a company not too long ago. They were a small business, but they have a fantastic service that really assists their clientele to...

The Basics of SEO for Small Business Owners

facebooklinkedintwitteryoutube The entire purpose of this technology is to go through the entirety of the internet continuously over and over and over on a never ending loop searching for content such as web pages, images and videos. Not too long ago I was speaking...

The Importance of a BUYER PERSONA for Small Businesses

facebooklinkedintwitteryoutube Understanding your “Buyer Personas" will not only help your sales team, but every employee in your company. Small Business owner Mark is sitting in his home office. It's 2:30am and he is trying to write a blog post for his website...

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How do you Respond to a Review, whether Positive or Negative?

How do you Respond to a Review, whether Positive or Negative?

If you received a bad customer review, you can turn it into a positive. Let’s discuss how and why you should respond to good and bad customer reviews. How to Answer All Customers Reviews and Why You Should Awesome, you got a good customer review last night! But then...

How do you Read Google Analytics?

How do you Read Google Analytics?

Learn more about how to take advantage of Google Analytics to maximize the effectiveness of your online presence. How to Best Interpret Your Google Analytics Reports Google Analytics is a powerful (and free) tool that any business with a digital footprint should...

The Customer Journey – More than just a Marketing Funnel

The Customer Journey – More than just a Marketing Funnel

If you are new to the marketing business, you may have heard of the terms “customer journey” and “marketing funnel” and thought that they could be used interchangeably. Yes, they comprise similar ideas, but these two terms represent two different things. As the term...

5 Vital Components Every Website Must Have to Convert Well

5 Vital Components Every Website Must Have to Convert Well

There are 5 things you MUST include when building a website if you expect to get a high conversion rate.  You may notice that people are visiting your website. Great! However, you may also notice that people are visiting then leaving without buying anything. You need...

Maximizing your Return on Investment

Maximizing your Return on Investment

Improve Your Return on Investment With Strategic Marketing For all  businesses, marketing is vital to growth and success. You see marketing every day in emails, brochures, press releases, and social media posts. Strategic marketing is vital because it builds...

Why Analyze your Marketing

Why Analyze your Marketing

Marketing analysis is one of the key components of your marketing strategy and an outstanding tool for coming up with an effective plan to move forward. The Importance of Prioritizing the Marketing Analysis Process Marketing greatly influences the success of a...

Many Companies Miss this Vital Technique with Surveys

Many Companies Miss this Vital Technique with Surveys

Strategic marketing uses various methods to help you reach your customers and their needs. Learn how market surveys can play a major role in your efforts. Customer Surveys Play a Vital Role in Your Marketing Strategy When you work in the highly competitive fields of...

What is Customer Advocacy?

What is Customer Advocacy?

The role that loyal customers can play through their advocacy is a marketing factor that continues to increase in importance. Customer Advocacy Plays a Role in Achieving Favorable Marketing Results Your technology company works hard to develop a strategic marketing...