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Can a Local Business Take Control of their Marketing? – Findability/Local SEO

Mar 15, 2021 | Market Research, Strategy | 0 comments

In our latest article of the “Can a Local Business Take Control of their Marketing” series we are going to discuss the next phase in the Customer Journey: Findability.

Businesses tend to underestimate the importance of this phase of the customer journey. This is mostly due to the ignorance of how much is involved in a local business being found.

Here is the bottom line. If a business can’t find you, then they will never do business with you.

seo tampa

Findability = Local SEO.

What is “Local SEO”? This is the optimization of a business’s presence on the internet based on the location.

Google and other search engines use IP addresses (desktop) and geolocation technology (mobile) to determine where a person is doing a search query. Based on a business’s Local SEO, they will either show up or not show up.

On average every business has 29 competitors, based on a survey done in 2020. This is a 16% increase from just 2019. Therefore it has never been more important for a business to have Local SEO.

There is A LOT that goes into Local SEO and a business should definitely invest in making sure this happens, but there are basic points of Local SEO that every business should be aware of and should execute.

seo tampa

Google My Business Page

Bar none, having a verified GMB page is the most important thing that a local business needs. If a business has multiple locations, then it should have a GMB page for every location.

What most local businesses don’t know is that this is just one local business listing that they need to be on.

In every city in the United States there are over 63 local business directories. There are another 13 map/gps directories and 8 social directories.

 

Post Mates
123 Local
AB Local
American Towns.com
CareDash
CitySearch
DealerRater
EZLocal
HotFrog
Insider Pages
LocalPages.com
MenuPix
n49
Parent Day Out
Property Capsule
Tellows
Tupalo.com
White&Yellow Pages
Yandex
YellowPageCity.com
Apple
Uber
AroundMe
TomTom
Facebook
SnapChat
Bing
Trip Advisor
2Find Local
Allmenus
Brownbook.net
Central Index
CitySquare
delivery.com
FindOpen
iBegin
Local Database
LocalStack
MerchantCircle
Nextdoor
PissedConsumer
ShowMe Local.com
Trip.com
USCity.net
Yalwa
YaSabe
Zillow
Google
UberEats
HERE Technologies
WhereTo?
FourSquare
Yelp
Amazon Alexa

YP
8coupons
Allonesearch
Bizwiki
Chamber of Commerce
Cylex
eLocal
GoLocal247
iGlobal
Local.com
Mafengwo
My Local Services
Opendi
PointCom
Superpages
Trustpilot
Voteforthebest.com
WiserAdviser
Yellowmoxie.com
YellowPages Directory
MapQuest
Waze
Navmii
Zenrin
Instagram
Yahoo

 

 

seo tampa

As you can see this is a very long list, but a business should be listed on each and every single one of these directories.

That being said, there are very specific guidelines that need to be adhered to. When setting up each one of these directories, the information must be 100% the same for every single directory.

Meaning if you put in Google:

The Sample Company

935 Nowhere Lane

Guess, FL 39875

(727) 555-5555

 

That EXACT information needs to be the same in each other directory. Even if you put this information in another directory:

 

The Sample Co.

935 Nowhere Ln

Guess, FL 39875

(727) 555-555

 

The algorithm in search engines would not consider this the same listing.

And just to make all this a lot more interesting, anybody in the world can go to any listing on the internet and suggest an edit, in which 95% of the time it will change the listing without ever informing the business.

Therefore a business needs to keep a constant eye out for changes made to their business listings.

The business would also ensure that their website developer had all location keywords in their website. This will make it easier for the search engine crawlers to find the company.

In our next article, we will be discussing the Reputation phase of the customer journey.

 

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