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The Basics of Google Advertising: Destination

The Basics of Google Advertising: Destination Where you send a potential client is just as important as the advertisement itself, if not more. This is the last article in our Google Ads series. In the two previous articles we covered bidding and ad creation. In our...

The Basics of Google Advertising: Ad Creation

The Basics of Google Advertising: Ad Creation Ad creation has everything to do with relevance for the keyword or keyword phrase you want to show up for. Earlier this week we released an article regarding Google Ads and covered the aspect of bidding. In this article we...

The Basics of Google Advertising: Bidding

The Basics of Google Advertising: Bidding Every company wants to know what is the quickest way to get leads coming in the door immediately.  It doesn’t matter if you are talking to the owner of the company or the Marketing Director. Each might have different reasons,...

Saving Time and Money: Social Media

Saving Time and Money: Social Media EVERY search engine crawls your social media accounts looking to see if they can find new content every time it crawls your page. First let me address the Elephant in the Room. Is Social Media Important to small businesses? Does the...

Saving Time and Money: Reputation Management

Saving Time and Money: Reputation Management The entire buying process has drastically changed over the last decade. A brand is no longer in direct control of the public perception of their product, service or business. I don’t know about you, but I think small...

Saving Time and Money: Listings and Reviews

Saving Time and Money: Listings and Reviews 20% of small businesses fail within their first year, 30% of small businesses fail within their second year, 50% of small businesses fail within five years and 70% of small businesses fail within 10 years. I deal with Local...