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How to Use Google Tag Manager

How to Use Google Tag Manager Understanding how to use Google Tag Manager can actually make one’s life easier. In a previous article we showed you how to set up a Google Tag Manager account. In this article we are going to walk you through how to use Google Tag...

Google Tag Manager: How-To Guide

Google Tag Manager: How-To Guide If you work in marketing, the Google Tag Manager can be one of your best friends, especially if you don’t know how to code a website. Google is all about increasing the user’s experience. Therefore every product that they release...

Setting up Analytics for your Website

Setting up Analytics for your Website If you have spent anytime at all dealing with marketing for a business, you have felt the pressure of presenting ROI numbers for management. Marketing is an all exclusive subject that effectives every aspect of a business, but...

Are You Creating the Correct Content?

Are You Creating the Correct Content? Digital marketing is all about content. Any marketing company worth its name knows this to be the case. Marketing Directors the world over give themselves grey hair on a daily basis trying to figure out what content they are going...

Google’s RankBrain: What You Need to Know

Google’s RankBrain: What You Need to Know Until the day someone builds up a company to rival Google, Google will continue to be the standard for Search Engine Optimization. That is why marketing companies dedicate thousands of hours each month working on coming...

Marketing Strategy Vs Marketing Plan

Marketing Strategy Vs Marketing Plan The terms marketing strategy and marketing plan get thrown around with wild abandon. People seem to have the misconception that they mean similar things or that they are interchangeable. In this article we are going to define the...