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Paid Advertising vs Search Engine Optimization

Paid Advertising vs Search Engine Optimization Last week we were speaking with a local business owner as he decided on his marketing budget. His local business is new in this area and he asked me where he should allocate more of his resources, “Digital Paid...

Website – The Need for Speed

Website – The Need for Speed Have you ever visited a website that was extremely slow? What impression did this leave on you? Did you even stay on the website to find out the information that you wanted? I’m sure you have been told that your website needs to be...

Does Your Website Need an SSL Certificate?

Does Your Website Need an SSL Certificate? We can not even begin to tell you how many websites we see on a weekly or monthly basis that don’t have an SSL certificate. It’s a lot. I’m pretty sure that if I asked the average business owner, they would have no clue what...

Digital Customer Service for Small Businesses

Digital Customer Service for Small Businesses In 2020 small businesses revolve around customer service. Small businesses do not have the luxury of giving bad customer service. If one of their clients or customers gets bad service it can ruin their business, especially...

What is Marketing?

What is Marketing? Marketing might be one of the most misunderstood subjects in the business world today. Marketing is defined on Google as “the action or business of promoting and selling products or services, including market research and advertising”. The...