evolution of marketing
THE EVOLUTION OF
Marketing is more than just your website, a social media post or advertising. Marketing is a strategy aimed to create a want for a service or product!
The evolution of the marketing theory starts with PRODUCTION ORIENTATION. This is the view that the route to corporate success lies in production efficiency, getting production costs as low as possible (usually by manufacturing in very large volume) in order to reduce costs and prices.
The second stage in the evolution of marketing is known as PRODUCT ORIENTATION. This is the view that an ideal product can be produced that will have all the features any potential customer might want.
The first commercially released computer introduced to the market.
The next stage in the evolution of marketing theory was sales orientation. This concept is based on the idea that manufacturing companies can produce far more goods than the market can accept.
The most common view in marketing theory dates back to the 1970s when marketing orientation began. Marketing orientation means being driven by customer needs: this is sometimes also called customer orientation.
The world’s first email was sent.
The Worldwide Web is born.
The term “digital marketing” coined. A total of .05% of the world population use the internet.
Amazon is launched.
The Internet is now available on mobile phones.
First Social Media site is launched, Six Degrees.
The very last and most recent stage in the evolution of marketing theory is societal marketing. This is the concept that companies have a responsibility for the needs of society as a whole, so should include environmental impact and the impact of their products on non-users.
Google introduces Ad Words.
Launch of Facebook and a new age for social media begins
YouTube is launched.
Facebook and Twitter launch Advertising.
First purchase ever made from a mobile phone.
Online advertising takes over television.
Instagram launches advertising.
Artificial Intelligence introduces a new wave of personalization for the customer experience.