evolution of marketing

THE EVOLUTION OF

MARKETING

Marketing is more than just your website, a social media post or advertising. Marketing is a strategy aimed to create a want for a service or product!

1760

The evolution of the marketing theory starts with PRODUCTION ORIENTATION. This is the view that the route to corporate success lies in production efficiency, getting production costs as low as possible (usually by manufacturing in very large volume) in order to reduce costs and prices.

1950

The second stage in the evolution of marketing is known as PRODUCT ORIENTATION.  This is the view that an ideal product can be produced that will have all the features any potential customer might want.

1951

The first commercially released computer introduced to the market.

1960

The next stage in the evolution of marketing theory was sales orientation. This concept is based on the idea that manufacturing companies can produce far more goods than the market can accept.

1970

The most common view in marketing theory dates back to the 1970s when marketing orientation began.  Marketing orientation means being driven by customer needs: this is sometimes also called customer orientation.

1971

The world’s first email was sent.

1989

The Worldwide Web is born.

1990

The term “digital marketing” coined. A total of .05% of the world population use the internet.

1994

Amazon is launched.

1996

The Internet is now available on mobile phones.

1997

First Social Media site is launched, Six Degrees.

2000s

The very last and most recent stage in the evolution of marketing theory is societal marketing. This is the concept that companies have a responsibility for the needs of society as a whole, so should include environmental impact and the impact of their products on non-users.

2000

Google introduces Ad Words. 

2004

Launch of Facebook and a new age for social media begins

2005

YouTube is launched.

2006

Facebook and Twitter launch Advertising. 

2008

First purchase ever made from a mobile phone. 

2009

Online advertising takes over television. 

2013

Instagram launches advertising.

2019

Artificial Intelligence introduces a new wave of personalization for the customer experience.

What Sets Us Apart

Evolved Strategic Marketing has revolutionized Marketing for the IT Industry. We go beyond just best practices and run-of-the-mill campaigns to fully customize a strategy that suits your exact needs that gets results.
We’ve established a workable process from proven technology that uses in-depth market research and surveys to gain a full understanding of who your target audience is, how they react in relation to your service or product, and how to position your company as a leader in your industry.

Evolved Strategic Marketing

906 Drew Street
Clearwater, Fl 33755

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