Due to the increased competition for attention on digital channels, software development companies can struggle to reach the right audience on the right platforms to increase their sales funnel. However, strong marketing strategies for software companies can be a bit challenging. Software development companies have to clearly convey the complexities of their service or products while competing with their competitors for a spot in the market.
For you to stand out, you need to take your software company’s marketing strategy to the next level. If you are looking for the best marketing company for software development, Tampa that can help you create the best marketing strategy for your company contacts Evolved Strategic Marketing.
Establish marketing goals
As with smart goal making processes, create marketing goals for your software development marketing efforts. Each part of your marketing strategy should focus on a certain end, which could be attracting new numbers of leads, increasing profit, or attaining a particular number of subscribers for your email list. Try to write down your software marketing goal just as you would write down the idea for creating a new piece of software. Just like software programs, marketing has its own methods that help you create the right end.
Marketing automation tools
An important part of staying on top of acquiring and nurturing leads for software companies is utilizing a marketing automation tool. To create a predictable and sustainable model, you’ll need to implement an automated system to gaining leads and marketing to them regularly. Marketing automation can also help to pass lead over to sales when they are ready.
This is important in the technology industry, as sales cycles can last longer than the usual. The kind of tool you use will depend on the marketing company for software development Tampa you are working with and the size of your company.
Create branded content
Consumers prefer buying or transacting with companies they trust, and one of the most effective ways to earn trust is to offer useful information to your target audience. So, work with a reputable marketing company to create helpful information, even when it’s not directly linked to your software product or service.
When your potential customers find this information online, you will gradually start thinking of your software company as a trustworthy source of information. And when the time comes to purchase the kind of software product or service you offer, you will naturally be the first choice.
Run paid campaigns
One of the best ways to run paid campaigns is with PPC ads. With your PPC ads in Google’s search engine, those who search for keywords related to your software company will be shown your ads. Unlike the traditional method of marketing like billboards and print, you only pay when a potential client takes action.
Get started with your software marketing campaign today
If you are trying to revamp or launch your software marketing campaign, look no further than Evolved Strategic Marketing. We specialize in strategic marketing for the software industry, so we are used to working with customers in this industry. Contact us today and let us help you create a custom campaign that is perfect for your marketing needs.
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