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Are You Creating the Correct Content?

Are You Creating the Correct Content? Digital marketing is all about content. Any marketing company worth its name knows this to be the case. Marketing Directors the world over give themselves grey hair on a daily basis trying to figure out what content they are going...

Google’s RankBrain: What You Need to Know

Google’s RankBrain: What You Need to Know Until the day someone builds up a company to rival Google, Google will continue to be the standard for Search Engine Optimization. That is why marketing companies dedicate thousands of hours each month working on coming...

Marketing Strategy Vs Marketing Plan

Marketing Strategy Vs Marketing Plan The terms marketing strategy and marketing plan get thrown around with wild abandon. People seem to have the misconception that they mean similar things or that they are interchangeable. In this article we are going to define the...

Competitive Gap Analysis: How-to Guide

Competitive Gap Analysis: How-to Guide Content marketing, how to out create the content of your competitors. It is the new game that all businesses with a pulse are trying to accomplish. I was meeting with a client just last month. This client was in the home roofing...

Google My Business: How-To Guide

Google My Business: How-To Guide Google My Business (GMB for short) is a platform that most businesses think of only for Local Search Engine Optimization. While GMB is extremely important for Local SEO, it has so many other attributes that are necessary for a business...