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Paid Advertising vs Search Engine Optimization

Last week we were speaking with a local business owner as he decided on his marketing budget. His local business is new in this area and he asked me where he should allocate more of his resources, “Digital Paid Advertising or Search Engine Optimization”? This is a...

New Small Business Marketing Essentials

New local businesses open daily. Actually 1,643 new businesses open each and every day and over 600,000 each and every year. New business owners are driven by passion to accomplish their dreams. They are driven by a need to succeed. This drive is what keeps most small...

Can a Local Business Take Control of their Marketing? – Conversions/Websites

We are continuing with our “Can a Local Business Take Control of their Marketing” series and moving onto the next phase of the Customer Journey: Conversion. This phase of the Customer Journey is the one that most business owners pay attention to exclusively. While...

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New Small Business Marketing Essentials

New Small Business Marketing Essentials

New local businesses open daily. Actually 1,643 new businesses open each and every day and over 600,000 each and every year. New business owners are driven by passion to accomplish their dreams. They are driven by a need to succeed. This drive is what keeps most small...

Can a Local Business be in Control of their Marketing?

Can a Local Business be in Control of their Marketing?

As a marketing company, we deal with local business owners on a daily basis. The stories we hear would break most people’s hearts. From their businesses being shut down due to the pandemic, having to lay off employees because they can’t afford them anymore, not being...

How E-Commerce can help Local Businesses

How E-Commerce can help Local Businesses

There is no doubt that this past year has wreaked havoc on local businesses. Local businesses have been looking for any solution to help them keep their business up and running and their staff employed. Local businesses generally rely on heavy foot traffic to keep...

The Importance of Branding

The Importance of Branding

As marketing professionals, we get asked this question all the time: "What are the most important aspects of digital marketing?" Generally we give ourselves a small chuckle. Just look at the amount of information on our website, all 100% necessary for digital...