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Can a Local Business Take Control of their Marketing? – Reputation/Reviews

We are continuing with the series “Can a Local Business Take Control of Their Marketing”. In this article we will be discussing the next phase of the Customer Journey: Reputation. Reputation will make or break any local business. Eighty-seven percent of all consumers...

Can a Local Business Take Control of their Marketing? – Findability/Local SEO

In our latest article of the “Can a Local Business Take Control of their Marketing” series we are going to discuss the next phase in the Customer Journey: Findability. Businesses tend to underestimate the importance of this phase of the customer journey. This is...

Can a Local Business take Control of their Marketing? – Awareness/Advertising

This is our next article in the “Can a Local Business take Control of their Marketing” series. Our last article discussed the process of acquiring identities with digital marketing through the Customer Journey. In this article we are going to discuss the first phase...

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Can a Local Business be in Control of their Marketing?

Can a Local Business be in Control of their Marketing?

As a marketing company, we deal with local business owners on a daily basis. The stories we hear would break most people’s hearts. From their businesses being shut down due to the pandemic, having to lay off employees because they can’t afford them anymore, not being...

How E-Commerce can help Local Businesses

How E-Commerce can help Local Businesses

There is no doubt that this past year has wreaked havoc on local businesses. Local businesses have been looking for any solution to help them keep their business up and running and their staff employed. Local businesses generally rely on heavy foot traffic to keep...

The Importance of Branding

The Importance of Branding

As marketing professionals, we get asked this question all the time: "What are the most important aspects of digital marketing?" Generally we give ourselves a small chuckle. Just look at the amount of information on our website, all 100% necessary for digital...

Understanding Your Clients

Understanding Your Clients

There is a lot of money that gets invested into marketing each and every year. Unfortunately, all this money being spent on marketing isn’t always effective. This is especially true for local and small businesses. It is not for the lack of trying, but more a lack of...

Why Does Content Marketing Work?

Why Does Content Marketing Work?

Content marketing has been branded as THE thing to do if you are a business. It is the next phase in the evolution of marketing and it is a new discovery that has revolutionized the entire marketing industry. If you check Hubspot, Marketo, InfusionSoft, Act-On and...

Do Marketing Funnels Work for Small or Local Businesses?

Do Marketing Funnels Work for Small or Local Businesses?

If you have looked into anything related to marketing in the last few years, then I am sure you have run across the term “marketing funnel”. Marketing funnels have been made to look extremely complicated; arrows going a million different directions, accompanied by...