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The Basics of Google Advertising: Destination

The Basics of Google Advertising: Destination Where you send a potential client is just as important as the advertisement itself, if not more. This is the last article in our Google Ads series. In the two previous articles we covered bidding and ad creation. In our...

The Basics of Google Advertising: Ad Creation

The Basics of Google Advertising: Ad Creation Ad creation has everything to do with relevance for the keyword or keyword phrase you want to show up for. Earlier this week we released an article regarding Google Ads and covered the aspect of bidding. In this article we...

The Basics of Google Advertising: Bidding

The Basics of Google Advertising: Bidding Every company wants to know what is the quickest way to get leads coming in the door immediately.  It doesn’t matter if you are talking to the owner of the company or the Marketing Director. Each might have different reasons,...

Brand Awareness

Brand Awareness Brand awareness is the first step on the customer’s journey and is essential for your business, especially in this digital age. Brand Awareness in the Digital Age In today’s increasingly digital age, brand awareness is becoming more critical than ever....