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Paid Advertising vs Search Engine Optimization

Paid Advertising vs Search Engine Optimization Last week we were speaking with a local business owner as he decided on his marketing budget. His local business is new in this area and he asked me where he should allocate more of his resources, “Digital Paid...

Google My Business: How-To Guide

Google My Business: How-To Guide Google My Business (GMB for short) is a platform that most businesses think of only for Local Search Engine Optimization. While GMB is extremely important for Local SEO, it has so many other attributes that are necessary for a business...

YouTube Ads: How-To Guide

YouTube Ads: How-To Guide YouTube Advertising is an untapped market for small businesses. Only 9% of small businesses use YouTube advertising, unlike all other outlets (Google, Facebook, Instagram, Twitter, etc). Video is taking the digital world by storm. 83% of...

Google Search Ads: How-To Guide

Google Search Ads: How-To Guide Google Search Ads are the most used form of paid advertising in the world. Last year there was $55 billion spent on Google Search Advertising and this year up until the 3rd quarter there has already been $64 billion spent on Google...

LinkedIn Advertising: How-To Guide

LinkedIn Advertising: How-To Guide We continue our series of Digital Ads How-To guides. For this article we will be covering the LinkedIn platform. We are going to dive right in: Pros The best in the business at B2B. Nobody does it better than LinkedIn. Advanced B2B...

Advertising on Instagram: How-To Guide

Advertising on Instagram: How-To Guide In this article we continue our Social Media Advertising How-To guides. So…Instagram here we come. Here are some of the good and bad of Instagram. Pros Instagram ads are not intrusive – Users are cool with ad content...